#HYPE

‘HYPE’ is a platform propelled by SHERMAИ|PRESTOИ, partnered with emerging artists in New York City. The platform bridges the synergy between fashion and music in a contemporary format. It’s campaign aligns with select artists to stage free-form expression; which is synonymous with the essence of the New York scene.

Anthony Flammia’s edgy serenity, Danny Calderon’s effortless cool and Marco Foster’s infectious charm combine to inspire the energy of “HYPE.” The trio emerged together for the ‘late nights in the city’ inspired campaign, which is accompanied with a capsule fall collection by SHERMAИ|PRESTOИ.

GENT favorites SHERMAИ|PRESTOИ are back at it again with their new Autumn Winter 2016 collection and we're nothing less than #HYPE about it. Bridging the gap between music and fashion SHERMAИ|PRESTOИ partner with 3 of the hottest emerging NYC artists to bring their new campaign to life. 

Danny Calderon, Photog: KeikiBikini

With the HYPE release just around the corner, SHERMAИ|PRESTOИ unveils the accompanying editorial to highlight key pieces from their latest collection. Photographed by KeikiBikini, best known here for her powerful and innovated menswear shoots, the B&W photo set feature recording artist Anthony Flammia, DJ Danny Calderon, and Flo Rida signee Marco Foster, dressed to the 9's in their latest capsule collection. 

Marco Foster, Photog: KeikiBikini

'Late nights in the city'  Who hasn't dreamed of experiencing the famed New York City nightlife. You have your group of friends ready, your outfit is on point, and you've even managed to take care of some last minute work. Your day may not have been the best but the night is going to be the boost you needed - ENTER downtown. With its cool colors and minimalistic approach, this capsule collection is sure to be the highlight of your night. Personally blending into my already established aesthetic quite well. SHERMAИ|PRESTOИ has managed to once again 'get it right' seamlessly adding pieces that you NEED for your latest wardrobe revival. 

Anthony Flammia, Photog: KeikiBikini

Check back next week as we dig a little deeper into the new campaign. Giving you all your behind the scenes needs with exclusive content including interviews with the artists and never before seen photos from the shoot. 

** The Fall 2016 campaign boasts a collection filled with classic polka dot print shirts, solid color angora wool biker jackets and minimalistic tones. The offering also introduces the limited edition 'HYPE' crewneck sweatshirt. **

The 'HYPE' classic crewneck sweatshirt drops on 10.25 but is available for preorder now, HERE. 

GET #HYPE